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Target Audience:Eco-conscious women aged 25–45; nature lovers; sustainability-first consumers; featured in BuzzFeed, Martha Stewart, CNN, Business Insider; US, Canada, UK, Europe Inspiration For:Compostable/sustainable product niche; proprietary material innovation (flax shive biopolymer); $500 screen repair guarantee as trust builder; Artist Series collab model; Pela 360 take-back programme; impact tracking ("100M+ plastic bags prevented"); sister brand ecosystem (Pela + Lomi) 
