Young UK women aged 16–30; pop culture fans; students (20% student discount via UNiDAYS); also a mens range; ships globally
Inspiration For:
Licensed IP collab model for phone cases + fashion; own beauty sub-brand (Mallows); ambassador/social collective programme; 2-for-£45 phone case bundle deal; student discount strategy
Young UK women aged 16–30; pop culture fans; students (20% student discount via UNiDAYS); also a mens range; ships globally
Inspiration For:
Licensed IP collab model for phone cases + fashion; own beauty sub-brand (Mallows); ambassador/social collective programme; 2-for-£45 phone case bundle deal; student discount strategy
